ForgeKitFORGEKIT

Internal · Build Log

How ForgeKit
gets built.

Session-by-session account of what shipped, where we spun, what we learned, and what changed. Every retro becomes a page here.

This page isn't linked from anywhere. If you found it, you're either Zeb or you're very curious.

View trends & observations →

All Sessions

Brochure + Website Polish

June 18, 2026

WebsiteMarketingDesign
Read →

Built a print-ready one-page brochure for local business outreach. Refreshed homepage product cards with real background images and customer stories. Softened copy across the site.

1
Brochure built
3
Product cards updated
9
Stock photos downloaded
8
Deploys

Trends Rebuilt + Contact Form

June 18, 2026

forgekit-websiteTrendsContact
Read →

Trends page rebuilt from scratch — velocity, outcomes, what worked, what's next. Contact form replaced the repeated nav links. Resend wired up.

4
Trends sections rebuilt
1
Contact form shipped
1
Resend wired to website
5
Deploys this session

Leashline v1

June 18, 2026

LeashlineNew ProductWebsite
Read →

ShowUp parked. Leashline born. Full v0.1 scaffold in one session — database, seed data, Today's Route screen, Clients, Schedule, Clerk auth, deployed.

1
New product
4
Screens built
1
Live deploy
1
Product parked (ShowUp)

ForgeHome MVP + MonoRepo Packages

June 18, 2026

ForgeHomeMonorepoRounds
Read →

Built ForgeHome from scratch and extracted shared packages. The Rounds engine now has a template. A new app takes 15 minutes to scaffold.

4
Apps in monorepo
3
Shared packages built
5
Screens in ForgeHome
15m
To scaffold a new Rounds app

ForgeHome Live + Repeatable Launch Pattern

June 18, 2026

forgehomeforgekit-websiterounds-engine
Read →

Shipped ForgeHome to production. Built the /add-product skill mid-session when we recognized the pattern. The engine learned while we shipped.

3
Products now on forgekits.build
1
New skill built (/add-product)
5
Tools live in ForgeKit portfolio
2
Repos pushed to GitHub

Website Redesign — Leashline Launch

June 18, 2026

ForgeKit WebsiteLeashlineDesign
Read →

Added Leashline to the public face of ForgeKit. Four products, two engines, one homepage. Mobile heroes fixed across all three product pages.

4
Products on homepage
2
Engines named
3
Mobile heroes fixed
1
New page (/leashline)
0
Live app links to Leashline
~90m
Spent on mobile overlay root cause

Leashline UX + Architecture

June 18, 2026

LeashlineArchitecture
Read →

Full route UX overhaul · Sally's scenarios (5 edge cases) · First deploy to leashline.forgekits.build · Brand applied · Rail + Rounds engines named · Armory split into two catalogs

9
UX improvements
2
Named engines
5
Rounds configs sketched
6
New patterns
1
Live deploy

Compression Session

June 18, 2026

ForgeKitInfrastructure
Read →

No features shipped. The engine got smarter. Session compiler, trends generator, Armory index, quick-ref summaries, core principle named. Every future session is cheaper because of this one.

2
Scripts built
~10x
Token reduction
3
Docs compressed
1
Principle named
6
Forge Loop steps
1
Deploy

Armory + ShowUp

June 18, 2026

WebsiteArmoryShowUp
Read →

About page sharpened · Armory catalog (18 files) · Product discovery → ShowUp named

18
Armory files
4
Packs written
3
Pain points mapped
1
Product named

Full Day

June 17, 2026

ForgeWebsitePilotLight
Read →

Forge Phase 2 · ForgeKit website launched · PilotLight safety gate + 58 tests

12
Commits
8
Pages built
58
Tests
~13h
Duration

Forge v2

June 17, 2026

Forge
Read →

Automations · Test suite · Brand identity system · Splash page · Settings

4
Automations
3
Test layers
6
Rules added
Phase 1
Complete

Forge v1

June 16, 2026

Forge
Read →

Full-stack CRM from zero · Pipeline kanban · Clerk auth · Neon Postgres · BOM hell

~10h
Duration
1
App live
Phase 0
Complete

Flyback Demo Prep

June 14, 2026

Flyback
Read →

Narrative start page · Voice narration kit · Geolocation opt-in · Accessibility · Demo hardening

16
Commits
6
Areas hardened
5
New rules
~9h
Duration

FretHero / SoundCheck

June 7–8, 2026

FretHero
Read →

Game loop → full app · Chromagram scoring · Chromatic tuner · Feel Trainer · SoundCheck rebrand

11
Commits
6
Features
2
Milestones
~24h
Duration

Flyback v2

June 6–7, 2026

Flyback
Read →

Local history time-machine · AI research engine · Montville story · Map + slideshow

~29h
Duration
v2.0
Shipped
🔩

Real build sessions

Every entry covers an actual working session — what was planned, what actually happened, where time was lost, what we'd do differently.

🔁

Spins documented

The "Where We Spun" section is the most valuable part. If a bug took more than one attempt to fix, we write down what we should have checked first.

📐

Rules that stick

Every repeated friction becomes a rule. These aren't guidelines — they're decisions made under fire that we don't want to make again.