Build Log · June 27, 2026

Website Phase 3B: Homepage Clarity + Loop Architecture

Homepage clarified for cold visitors. Ignition arc rewritten around how the loop actually works. Two Strikes captured.

Timeline

Start
Mode A ignition — brief received
Zeb arrived with Phase 3B scope pre-shaped. Oriented from files. Moved straight to design phase.
20m
Loop architecture discussion
Zeb surfaced the observation: sessions with external AI prep run cleaner than sessions without. Session history confirmed. Strike and Anvil captured before build.
45m
ignition.md §1.5 rewritten
Mode A (brief received) / Mode B (no brief) fork. Self-generation steps removed from default path. Strikes + Anvils written to forge-journal.
60m
Phase 3B homepage edits
6 changes across page.tsx and layout.tsx. Vocab grep clean. tsc clean.
75m
Deploy + wrap
Committed 5 files. vercel --prod: clean build, 17 routes, live at forgekits.build. Pushed to origin.

What shipped

app/page.tsx: hero CTA — 'Our story' → 'See the Build Log →' (proof-oriented for cold buyer)
app/page.tsx: bridge section — added 2-line connector grounding the aspirational list in live proof
app/page.tsx: product shelf divider — 'What's in the Lab' → 'Field Experiments' · border-t → border-t-2 orange (visual weight increase)
app/page.tsx: platform section — 'The Armory' label → 'Vertical Configurations' (internal vocab removed)
app/page.tsx: hero stamp — 'Build · Grow · Ignite' → 'Build · Grow · Ship' (Phase 3A missed this)
app/layout.tsx: site metadata description — 'Ignite' → 'Ship'
.claude/rules/ignition.md: §1.5 rewritten as Mode A / Mode B fork
docs/forge-journal/strikes.md: Strike captured — loop is Zeb-initiated
docs/forge-journal/anvils.md: Anvil captured — who starts the loop, actually?