Build Log · June 18, 2026
Brochure + Website Polish
Built a print-ready one-page brochure for local business outreach. Refreshed homepage product cards with real background images and customer stories. Softened copy across the site. Sourced new stock photos for Leashline and ForgeHome.
- Website
- Marketing
- Design
- Brochure built
- 1
- Product cards updated
- 3
- Stock photos downloaded
- 9
- Deploys
- 8
- Copy lines softened
- 2
- Easter egg hidden
- 1
Brochure built
Product cards updated
Stock photos downloaded
Deploys
Copy lines softened
Easter egg hidden
Timeline
Chapter 1
Brochure
One-pager built and deployed
Chapter 2
Copy Polish
Gino + Sally copy softened
Chapter 3
Image Refresh
New stock photos applied sitewide
What shipped
/brochure — print-ready one-pager, letter-sized, white bg, orange accents, ForgeKit logo
Watermark background image at 7% opacity + dark overlay
Three customer story cards: Gino 🔨, Sally 🐾, Courtney 🏠
Pilot offer box: $750 / two weeks / working software
Three app cards: Forge, Leashline, ForgeHome with emoji icons
PrintButton extracted as client component (window.print())
Print CSS: nav/footer/header hidden, @page margin: 0, height: 11in enforced
Hidden link on about page: 'Practical Always' links to /brochure
Homepage product cards: full-bleed translucent images + dark overlay, emoji icons removed
Forge card: worker-jobsite.jpg background
Leashline card + hero: woman-dog-hug.jpg (Unsplash, Wade Austin Ellis, free)
ForgeHome card + hero: momCoffeeCouch.jpg (user-provided)
Gino copy softened: 'two hands and 24 hours' replaces 'not so great at the follow-up'
Sally copy softened: 'fear is missing something' replaces 'client is gone'
“Real people with real names land harder than abstract problems.”