Build Log
Brochure + Website Polish
June 18, 2026
Built a print-ready one-page brochure for local business outreach. Refreshed homepage product cards with real background images and customer stories. Softened copy across the site. Sourced new stock photos for Leashline and ForgeHome.
Timeline
What shipped
/brochure — print-ready one-pager, letter-sized, white bg, orange accents, ForgeKit logo
Watermark background image at 7% opacity + dark overlay
Three customer story cards: Gino 🔨, Sally 🐾, Courtney 🏠
Pilot offer box: $750 / two weeks / working software
Three app cards: Forge, Leashline, ForgeHome with emoji icons
PrintButton extracted as client component (window.print())
Print CSS: nav/footer/header hidden, @page margin: 0, height: 11in enforced
Hidden link on about page: 'Practical Always' links to /brochure
Homepage product cards: full-bleed translucent images + dark overlay, emoji icons removed
Forge card: worker-jobsite.jpg background
Leashline card + hero: woman-dog-hug.jpg (Unsplash, Wade Austin Ellis, free)
ForgeHome card + hero: momCoffeeCouch.jpg (user-provided)
Gino copy softened: 'two hands and 24 hours' replaces 'not so great at the follow-up'
Sally copy softened: 'fear is missing something' replaces 'client is gone'
“Real people with real names land harder than abstract problems.”