Build Log · June 19, 2026
Website Copy Pass — Product Pages for Real People
Rewrote Forge, Leashline, and ForgeHome product pages from feature-list marketing to human narratives. Separated lab products from live tools. Got Courtney's real feedback and built a vision for ForgeHome that might actually convert her.
- Website
- ForgeHome
- Forge
- Leashline
- Copy
- Product pages rewritten
- 3
- Footer columns (was 3)
- 4
- Day-narrative cards written
- 12
- Engine callouts removed
- 2
- Real user feedback session (Courtney)
- 1
- Feature checklists remaining
- 0
Product pages rewritten
Footer columns (was 3)
Day-narrative cards written
Engine callouts removed
Real user feedback session (Courtney)
Feature checklists remaining
Timeline
Start
Homepage cleanup
Lab section, footer columns, anchor link, Flyback label
Phase 1
Forge page
A Day With Forge narrative, human pain list, screenshots removed
Phase 2
Leashline page
Same treatment — Sally's day, Rounds Engine removed
Phase 3
ForgeHome v1
Courtney's day, Sunday mode, integrations section
Phase 4
Courtney feedback
Defensive user — reframed away from 'system is broken'
Ship
Committed + pushed
3 pages rewritten, 1 retro, build order saved for next session
“Courtney said 'I will not use that app.' That was the most useful thing anyone said all session. Now we know what the page has to do.”