Build Log

Website Phase 3A: Clarity + Conversion Cleanup

June 27, 2026

Fixed the plumbing before adding chrome. Ledger out of public, status labels on every product, naming consistent, About page has proof again.

WebsiteProductCleanup

public regression fixed (deferral-ledger.json)

product status labels added

HTML session cards scrubbed (residual from Phase 2B)

scripts updated (build-trends + build-session)

files changed in Phase 3A

Timeline

Start

Ignition + Phase 3 plan

Ran full ignition arc. Produced Phase 3 website planning output from audit results.

30m

Phase 3A-0: public hygiene

Found deferral-ledger.json in /public — traced to build-trends.mjs writing it there intentionally. Moved to scripts/. Scrubbed 5 HTML files with residual vocabulary.

60m

Phase 3A: buyer-facing changes

Naming consistency (ForgeHome→Hearth in brochure). Status labels on all 4 product pages + homepage cards. Build Log explainer. About page What We've Built section.

Done

Deployed to forgekits.build

Both commits deployed. Live at forgekits.build.

What shipped

Phase 3A-0: deferral-ledger.json moved from public/build-log/ to scripts/ — no longer served by web server

Phase 3A-0: build-trends.mjs + build-session.mjs updated to read/write new path

Phase 3A-0: 3 HTML files scrubbed of 'Ignition + orient/orientation' timeline labels → 'Orient + review'

Phase 3A-0: website-ip-posture-phase2b HTML: What Shipped list and insights stripped of internal file/vocabulary names

Phase 3A-0: website-ip-posture-phase2b HTML committed (was generated but never staged in Phase 2B)

Phase 3A: brochure/page.tsx — ForgeHome → Hearth in customer card and Already Built section

Phase 3A: Footer — 'Build · Grow · Ignite' → 'Build · Grow · Ship'

Phase 3A: Status labels on all product pages (green pills: Live — Invite Only / Live — Free Demo; yellow: Live Prototype)

Phase 3A: Status labels on homepage product cards (Forge, Leashline, Hearth)

Phase 3A: Build Log hero — cold visitor now knows what they're reading

Phase 3A: About page — 'What we've built' section added (3 product cards + Build Log link, outcome-focused)