Build Log · June 27, 2026

Website Phase 3A: Clarity + Conversion Cleanup

Fixed the plumbing before adding chrome. Ledger out of public, status labels on every product, naming consistent, About page has proof again.

  • Website
  • Product
  • Cleanup
public regression fixed (deferral-ledger.json)
1

public regression fixed (deferral-ledger.json)

product status labels added
4

product status labels added

HTML session cards scrubbed (residual from Phase 2B)
5

HTML session cards scrubbed (residual from Phase 2B)

scripts updated (build-trends + build-session)
2

scripts updated (build-trends + build-session)

files changed in Phase 3A
9

files changed in Phase 3A

Timeline

  1. Start

    Ignition + Phase 3 plan

    Ran full ignition arc. Produced Phase 3 website planning output from audit results.

  2. 30m

    Phase 3A-0: public hygiene

    Found deferral-ledger.json in /public — traced to build-trends.mjs writing it there intentionally. Moved to scripts/. Scrubbed 5 HTML files with residual vocabulary.

  3. 60m

    Phase 3A: buyer-facing changes

    Naming consistency (ForgeHome→Hearth in brochure). Status labels on all 4 product pages + homepage cards. Build Log explainer. About page What We've Built section.

  4. Done

    Deployed to forgekits.build

    Both commits deployed. Live at forgekits.build.

What shipped

  • Phase 3A-0: deferral-ledger.json moved from public/build-log/ to scripts/ — no longer served by web server

  • Phase 3A-0: build-trends.mjs + build-session.mjs updated to read/write new path

  • Phase 3A-0: 3 HTML files scrubbed of 'Ignition + orient/orientation' timeline labels → 'Orient + review'

  • Phase 3A-0: website-ip-posture-phase2b HTML: What Shipped list and insights stripped of internal file/vocabulary names

  • Phase 3A-0: website-ip-posture-phase2b HTML committed (was generated but never staged in Phase 2B)

  • Phase 3A: brochure/page.tsx — ForgeHome → Hearth in customer card and Already Built section

  • Phase 3A: Footer — 'Build · Grow · Ignite' → 'Build · Grow · Ship'

  • Phase 3A: Status labels on all product pages (green pills: Live — Invite Only / Live — Free Demo; yellow: Live Prototype)

  • Phase 3A: Status labels on homepage product cards (Forge, Leashline, Hearth)

  • Phase 3A: Build Log hero — cold visitor now knows what they're reading

  • Phase 3A: About page — 'What we've built' section added (3 product cards + Build Log link, outcome-focused)