Build Log · June 27, 2026
Website Phase 3A: Clarity + Conversion Cleanup
Fixed the plumbing before adding chrome. Ledger out of public, status labels on every product, naming consistent, About page has proof again.
- Website
- Product
- Cleanup
- public regression fixed (deferral-ledger.json)
- 1
- product status labels added
- 4
- HTML session cards scrubbed (residual from Phase 2B)
- 5
- scripts updated (build-trends + build-session)
- 2
- files changed in Phase 3A
- 9
public regression fixed (deferral-ledger.json)
product status labels added
HTML session cards scrubbed (residual from Phase 2B)
scripts updated (build-trends + build-session)
files changed in Phase 3A
Timeline
Start
Ignition + Phase 3 plan
Ran full ignition arc. Produced Phase 3 website planning output from audit results.
30m
Phase 3A-0: public hygiene
Found deferral-ledger.json in /public — traced to build-trends.mjs writing it there intentionally. Moved to scripts/. Scrubbed 5 HTML files with residual vocabulary.
60m
Phase 3A: buyer-facing changes
Naming consistency (ForgeHome→Hearth in brochure). Status labels on all 4 product pages + homepage cards. Build Log explainer. About page What We've Built section.
Done
Deployed to forgekits.build
Both commits deployed. Live at forgekits.build.
What shipped
Phase 3A-0: deferral-ledger.json moved from public/build-log/ to scripts/ — no longer served by web server
Phase 3A-0: build-trends.mjs + build-session.mjs updated to read/write new path
Phase 3A-0: 3 HTML files scrubbed of 'Ignition + orient/orientation' timeline labels → 'Orient + review'
Phase 3A-0: website-ip-posture-phase2b HTML: What Shipped list and insights stripped of internal file/vocabulary names
Phase 3A-0: website-ip-posture-phase2b HTML committed (was generated but never staged in Phase 2B)
Phase 3A: brochure/page.tsx — ForgeHome → Hearth in customer card and Already Built section
Phase 3A: Footer — 'Build · Grow · Ignite' → 'Build · Grow · Ship'
Phase 3A: Status labels on all product pages (green pills: Live — Invite Only / Live — Free Demo; yellow: Live Prototype)
Phase 3A: Status labels on homepage product cards (Forge, Leashline, Hearth)
Phase 3A: Build Log hero — cold visitor now knows what they're reading
Phase 3A: About page — 'What we've built' section added (3 product cards + Build Log link, outcome-focused)