Build Log
Website Content Cleanup
June 28, 2026
Removed overclaimed platform language from the homepage, moved the engine story to About, and tightened copy across homepage, About, Forge, and Hearth pages.
What shipped
Homepage: bridge rewritten to cover full ForgeKit range (not just contractors)
Homepage: 'What We're Building' platform vision section removed
Homepage: Platform capabilities image strip removed
Homepage: 'What We've Built' headline rewritten — 'Real products for real workflows'
Homepage: Body text contrast bumped site-wide (gray-500 → gray-400)
About: Rebuilt to 5-section narrative — Mission, Founder, AI Philosophy, Engine, Local-First
About: Mission section tightened — short headline, two paragraphs, three scene cards
About: Founder section given full-width blacksmith workshop background image
About: Engine section rewritten — 'Every build makes the next one sharper', 3 cards not 5
About: Platform vision relocated from homepage, softened to compounding story
About: Forge Loop removed as standalone section, compressed into Engine cards
Forge page: Problem section restructured to 2-col, dead image column removed
Forge page: hero subhead contrast bumped
Hearth page: Badge changed from 'Live' to 'Invite-Only Pilot'
Hearth page: Headline tightened, font size reduced
Hearth page: Button label changed to 'Request invite'
Build Log: scope text, tags, footnote contrast bumped
Known page: eyebrow label contrast bumped
Visual Debug Gate: threshold changed from '10 minutes' to 'one failed attempt'
Visual Debug Gate: same-color parent trap added to checklist and 'What this prevents'
KNOWN TRAPS: new CSS row — Next.js Image fill invisible against same-color parent