Estimate Follow-Up Text Templates for Contractors
Copy-ready text message templates for following up after a contractor estimate. Day 3, day 7, and soft-close versions — for any trade.
These templates are for the follow-up after you've sent an estimate and the homeowner has gone quiet. The goal is a reply, not a close. Keep the door open without making it a sales call.
For context on when to send each one, see how to follow up after sending a contractor estimate.
How to use these
Replace [Name] with the customer's name, [Company] with your business name, and [Job] with a short description of the work ("the roof repair," "the panel upgrade," "the estimate for your HVAC"). Keep the message under 160 characters when you can — it sends as a single SMS.
Templates
Day 3 — first check-in (light touch)
Hi [Name], just wanted to make sure the estimate for [Job] came through okay. Happy to answer any questions!
Hey [Name], this is [Company] — checking in on the estimate I sent. Any questions before you decide?
Hi [Name], following up on the [Job] estimate. Let me know if anything needs adjusting — happy to help.
Day 7 — second check-in (soft close)
Hi [Name], just a quick follow-up on the [Job] estimate. Still available if the timing works — no pressure.
Hey [Name], [Company] here. Wanted to check back on the estimate one more time. Let me know if you'd like to move forward or have questions.
Hi [Name], still happy to help with [Job] when you're ready. Just let me know.
When the customer says "not yet" or "maybe later"
No problem at all, [Name] — when would be a good time to check back in?
Totally understand. Would it be okay if I followed up in a few weeks?
Got it — I'll reach out again in [timeframe] if that works.
After a price question or pushback
Happy to walk through the estimate with you, [Name] — let me know a good time to talk.
I can look at the scope if budget is a concern. Want me to send an adjusted version?
If the price is a stretch right now, I can see if there's a phased option that works better.
Build your follow-up message
Customize your message
Follow-up timing
Tone
Hi there, this is us — just checking if you had a chance to look at the estimate. Happy to answer any questions!
Adjust before sending — these are starting points, not scripts. Your own words work best.
Common questions
How many times should you follow up after sending an estimate?
Two follow-ups — at day 3 and day 7 — covers most situations. More than that risks coming across as pushy.
Should you call or text to follow up on an estimate?
Text first. A text is less disruptive and gives the homeowner time to respond when convenient. If they prefer a call, they'll say so.